The internet has since made it easier for businesses to prosper—despite the size, market, location, product or service.
The pandemic has forced even offline retailers to accelerate on their digital push by using online shopping carts to drive revenue. This proves that the internet is a great resource for businesses. It provides a vast market for them to grow and widen their consumer base.
Local search engine optimization assists local businesses to rank higher in their neighbourhood to acquire customers to their full capacity.
In this article, we’ll be discussing why Local SEO is important for local retailers in Malaysia, especially small and medium enterprises (SEMs).
We’ll delve into the potential it has and how it can contribute to SEMs’ annual turnovers.
What Exactly is Local Search Engine Optimization in Malaysia?
Local SEO refers to the process of optimising a business for a specific locality. It provides an opportunity for them to rank higher in local search results and drive more foot traffic.
This very process includes improving the search engine visibility of your business by using local keywords that are intuitively searched by the local audience such as “eyebrow embroidery salon in Subang”.
To exemplify, a person wishes to get her eyebrows done by a professional technician.
She performed an online search based on her geographical location for an eyebrow embroidery salon on the Google search engine platform and opted for the one ranked at the top of the search results based on its ranking and rating.
Now, imagine your business is on this list.
There are 29.49 million internet users in Malaysia as of 2022.
With that being said, the search engine landscape has been dominated by Google which makes up to 97.15% of those Malaysian users.
According to this statistic alone, it would be smart that we focus primarily, if not, solely on the Google Search Engine in Malaysia.
To make the number seem more realistic, what search engine are yo currently using to read this article?