In need of a stronger SEO strategy but your team is way too occupied with other tasks and campaigns? You may want to outsource SEO service to an expert.
This way, your in-house team can focus on their tasks efficiently without compromising the efficiency and quality, and you get a bespoke Search Engine Optimisation (SEO) strategy for your brand, too!
Outsource Search Engine Optimisation, long story short, is a strong partnership between an SEO agency and your in-house team.
This guide will clarify:
- What is outsource SEO and why is it important for your business
- Factors to consider when opting for SEO outsourcing companies in Malaysia
- What constitutes the best SEO outsource company
- How to identify high-quality SEO outsourcing services
SEO Red Flags & When Do You Need Outsource SEO Services?
Investing in a digital marketing strategy will always give you something in return, and that’s a fact. Research shows that SEO traffic is 5 times higher than PPC (pay-per-click ads) and 10 times higher than social media.
Delaying an ideal marketing strategy that’ll skyrocket your brand can be disastrous for your business.
You should recognise the issues right from the beginning and find effective ways to make your campaigns run in such a way that’s easier and less stressful.
Outsource SEO Malaysia can assist you on these red flags.
a) Your In-house SEO Strategy Is Showing Little to No Results
SEO is a skill to finesse, but when done right, you’ll find it exceptionally rewarding. Say your strategy isn’t giving you anything, it’s time to devise a fresh, new strategy.
b) Your In-house SEO Team Has Too Much On Their Plate
SEO campaigns are rather time-consuming; delegating SEO operations to an outsourcing team can easily boost morale and productivity.
c) You’re Struggling With the Every-Changing SEO Changes
Unless you’re an SEO specialist, it can be tough to keep up with every algorithm change and SEO tools. An outsource SEO agency can deal with it for you as they’ve done it hundreds and thousands of times over.
d) You’re Not the Brightest With SEO
And that’s perfectly fine. After all, it’s hard to remember every nook and cranny pertaining to SEO. Again, an outsource SEO agency is the most reliable in this case—in terms of knowing about the ins and outs, and how to correctly go about your SEO needs.
Here are 13 best online advertising agencies in Malaysia that offer SEO services.
e) You Find Yourself Diversifying Your SEO Strategy Way Too Often
Changing strategies regularly means you’re far from understanding your brand well. Bear in mind that you should always diversify your strategy correctly and efficiently for the sake of your organic search rankings, otherwise, it can be detrimental to your business.
Top 5 Reasons Why You Should Invest In Outsource SEO Services
Below, find the list of the most common benefits of outsourcing.
1. You’ll Save Plenty of Time & Money
Distributing SEO tasks will provide your in-house team sufficient time to focus on other important marketing strategies and cold outreach campaigns. Instead of hiring full-time employees and coordinating the whole team, you can easily engage with an SEO outsource company.
2. It’s Efficient and Effective, And Brings New Connections
Working alongside SEO professionals is more rewarding than hiring and training new employees. On top of that, you’ll broaden your network with marketing specialists.
3. It Enhances Scalability
Your brand will need different marketing strategies as it grows. Relying on outsourcing will allow you to adjust to changes quickly, efficiently and flexibly.
4. It Gives You An Outside Perspective
As you enter than tunnel vision, outsourcing is a great way to get a view of how outsiders perceive your brand and from there, you can create better marketing strategies that’ll benefit your business.
6 Effective Ways to Outsource Your SEO Strategy Without Losing Quality
1. Set Realistic Goals & Expectations
The best thing about SEO is that you can measure its result. Neglecting certain details can harm your SEO needs—you’ll lose time and money, not mentioning you’ll even start doubting SEO. During your collaboration with the outsourcing agency, remember to communicate your needs by being as specific as possible in order to create an SEO plan that works for you. To exemplify, you can request for things like:
- More followers on particular social media platforms
- More organic traffic to your website
- Higher Google organic search rankings
2. Always Look At The Bigger Picture
SEO alone doesn’t suffice to make your business stand out. You should include other strategies as well, such as tasks that focus on:
- Social media marketing
- Email marketing and cold outreach
- PPC campaigns
To increase success rate, your brand needs networking too. Never ignore this part of the marketing strategy, or else, it’ll hinder your business’ growth.
Aside from that, remember to always prioritise a customer-driven marketing strategy over a piece of content that sounds unnatural and robotic but ranks well on Google—optimising content creation for search engines crawlers doesn’t always mean your audience will like it too.
Outsourcing your SEO will require a website audit and fixing of any technical issues that may surface.
3. Set A Time Frame for Your SEO Campaigns And Stick To It
A good SEO campaign usually requires months to show results. If you go below this timeframe, the results won’t be accurate. Spikes in website traffic or the number of followers doesn’t always come from SEO, and it’s for you to know why it occurs. Therefore, it takes more than just a few weeks to set, track, and conclude your strategies. Setting an appropriate time frame for every milestone can help your team understand what you’re expecting out of the campaign. From there, it’ll be easier to come up with a budget for a win-win outsource SEO project.
4. Be Diligent When Choosing An SEO Agency
This is a general rule of thumb: stay away from SEO agencies that promise first page organic search keywords rankings, trade backlinks or claim that they’re an insider. Even worse, cheap SEO solutions that’ll have you ending up hiring dummies with minimal SEO knowledge. On the flip side, hiring a freelance SEO expert can be a cheaper alternative, yet, doesn’t mean you’ll get anything you want for free! Unlike a full team who are able to juggle more projects at a time, a freelance SEO expert can’t have too much on their plate. Regardless, make sure you trust them and their method. Prior to signing an agreement, request for their portfolio, read online reviews and a personalised proposal.
5. Start Low & Expand Based On ROI
As we mentioned before, SEO takes time. As it takes several months or a couple of years to see accurate and desired results, revising your budget is essential. Committing to a cheaper campaign for a longer period is better than spending too much right from the beginning. Say your business is small, avoid spending money as a big enterprise would do. When your business skyrockets and you have a higher profit, feel free to reinvest that money in a higher cost SEO campaign.
6. Always Monitor Your Campaign
How to find out if your outsourcing team has implemented a good SEO marketing strategy? You monitor the results! Previously we talked about the benefits of starting on a lower cost, another part making it helpful is that by any reason your outsourced team doesn’t deliver up to your expectations, you can stop the collaboration. Suppose you don’t like the results after a period of time, the flip side is that you didn’t spend a fortune on it. So before signing an agreement, make sure you get your outsource SEO agency to send in a monthly report for your perusal. You may ask for information such as engagement, social media statistics, traffic, and many more.
6 Key Factors To Consider When Outsourcing
1. The Cost of High-Quality SEO
They say expensive doesn’t always mean good, but that’s not always the case, too. That’s why it’s crucial to come up with an estimated budget to see how much you’re willing to pay for an SEO expert’s skills.
2. Strategic Impact
SEO is more than just working with tools or keyword researching, writing a killer SEO content or learning about Google marketing tools and link-building SEO tactics; your customers should always come first. Even the most perfect strategy doesn’t guarantee you audience satisfaction. Subsequently, focus on creating niche content to combine and maximise your keyword research SEO efforts including on-page optimisation to off-page optimisation, guest posting, link building, just to name a few.
3. Brand’s Identity
Ignoring this step will only put your efforts to waste. Outstanding results will show when you understand your brand’s identity well and match it with the buyer’s persona.
4. Your Needs
There are abundant digital marketing agencies out there, but one that’s exceptional can customise their outsource SEO services to your needs. However, always cross-check with your in-house team that your brand’s needs are met and everyone’s on track.
5. Content Quality
Appealing content matters more than you think. Ensure that besides SEO marketing, your SEO agency also puts in effort on high-quality content writing and link-building which indirectly translates to no spamming, or else you’ll risk being penalised by Google which brings us to the final factor.
6. Compliance with Google’s Regulations
It’s important that your outsourcing SEO agency delivers in accordance with Google’s regulations. Never disregard this rule unless you want to be penalised! Here are the most common manual actions causing webpages to not be shown in Google search results.
Tips & Tricks for SEO Outsourcing
If you’re new to SEO, it can be hard to remember everything you should discuss with your outsourcing agency.
Fret not, we’ve come up with a handy checklist so you won’t skip or forget something important.
- Ask your outsource SEO agency for their portfolio or case studies.
- Go through the agency’s online reviews from past clients.
- Evaluate their SEO pricing Malaysia and request a quote that matches your needs.
- Analyse their website on-page and off-page optimisation and ensure you’re satisfied with it. In cases like these, their website is their business card.
- Learn how you can track and measure SEO campaign performances.
- Understand what you can do to an underperforming SEO campaign.
- Request for a customised plan and strategy that fits your brand.
Outsource Your SEO With Marketing Signal Lab
Moving forward, outsourcing SEO can be an extremely stress-relieving and beneficial experience for your brand and your team. With the right knowledge, you can form a strong collaboration that’’ll result in better networking, too. Nevertheless, this will only apply when you work with a reputable agency.
Should you have any questions, our SEO specialists at Marketing Signal Lab are here to assist you. So don’t hesitate to contact us!
Being one of the most trusted outsource SEO Malaysia agencies, we offer comprehensive SEO services, website design, social media marketing, and many more services that can help skyrocket your brand. Making your business stand out from a sea of competitors is our best interest.
Get in touch with us today and we’ll see what we can do for your business to get the attention it deserves!