ChatGPT is taking over the internet, ranking as the 11th most visited website globally as of November 2024, with 3.7 billion visits each month. People use it for all sorts of things, including but not limited to asking questions, writing content, and even creating code.
But did you know people are also relying on ChatGPT to find and check out companies to hire? I know! Unbelievable, right?
If you’re thinking about getting your company noticed by ChatGPT, here’s the thing – its model is already trained, but as it gets updated and more real-time data is added, there’s a good chance your company could show up in future versions.
In Malaysia, online platforms like ChatGPT are becoming more important in everyday decision-making, especially for businesses looking to lead the pack in the digital world. As AI grows, companies that adapt early will have a better chance of standing out, and that includes being featured on ChatGPT.
How Does ChatGPT Rank Website Content
ChatGPT doesn’t rank pages the same way Google does. However, both Google and ChatGPT prioritise high-quality, well-written content. Google has been moving towards showing more genuine, helpful content in search results, and the same goes for ChatGPT. Whether it’s for Google or ChatGPT, if your content does provide immense value to readers and is easy to understand, you’ll gain recognition by both platforms.
ChatGPT looks for reliable sources that offer accurate and insightful answers to people’s questions. Accuracy and relevance are key in deciding which content gets shown. To get noticed on ChatGPT (and even Google), having clear and well-organized content is a given. Now, you might be wondering, if ChatGPT doesn’t exactly “rank” content like Google, how does it decide which content to show? Well, like we mentioned, VALUE – content that answers the user’s question properly and gives them the best information.
A) Authoritative Sources
First, there’s authority. When ChatGPT checks sources, the first thing it looks at is how trustworthy that source is. If you’re a reliable source, you’re more likely to show up in its results. Sounds easy, right? But it’s not always that simple. Just because you think your source is credible doesn’t mean it actually is.
Authority can mean a few things. It could be about who the author is, where the content is hosted, or even how often others link to or mention your content. Becoming known as an authoritative source doesn’t happen overnight, but there are definitely steps you can take to improve your reputation. We will share some tips on optimising your content for better visibility a little later.
B) Accuracy and Fact-Checking
High quality content means content that is factually accurate and reliable. ChatGPT hunts for the most up-to-date information to not only help users but also to avoid spreading false or misleading details. As the web moves toward being more truthful, AI tools like ChatGPT have to ensure they stay unbiased and stick to the facts. They’re all in when it comes to representing information correctly and making sure it doesn’t change the meaning of the original content. This holds a lot of weight for keeping the internet a trustworthy place for everyone, especially in this day and age where misinformation can spread like wildfire.
C) Relevance and Depth
Relevant and detailed content helps AI like ChatGPT provide more right-on-the-money answers. When content is both on-point and thorough, it better meets users’ needs and keeps them satisfied. ChatGPT uses smart algorithms to understand the context of a question and find the best answers.
Content that fits the criteria we mentioned is more likely to be shared, linked to, and referred to, which helps establish the source as trustworthy and authoritative, thus more likely to be picked up by AI. Not only that, if you make sure your content is both relevant and extensive, it increases the chance that people will keep coming back for more. In the end, you won the hearts of not only AI but also your target audience!
D) Clear and Structured Writing
It’s pretty obvious that having clear and well-organized content is a no-brainer. The easier your content is for systems like ChatGPT to understand, the quicker and more likely it is to show up as part of their answers. It’s not just about having a good structure, it’s also about presenting ideas in the right order. For example, if you’re writing a blog about changing a tire, start by telling the reader to jack up the car first, then explain how to remove the wheel. A logical flow makes it