TikTok is a pioneering social media platform that has drawn in millions of users from across the globe, especially youths. As of 2019, the app had already gathered roughly 500 million active users worldwide whereas in Malaysia, there were about 4 million users and were expected to grow at an exponential rate.
Nearly half of TikTok users are aged 25 and below, making the app’s user base fairly young. In Malaysia alone, TikTok is ranked the fifth most widely used social media platform just behind Facebook, Instagram, Twitter and LinkedIn.
With the pool of users they have, TikTok surely has the potential to serve as a powerful marketing tool for brands of any nature; to help increase brand awareness and yield a larger following.
To earn recognition on TikTok, it’s important to know how the app works, first.
Simply, it is a short-video based platform (1 minute) with the videos following a certain trend—it could be an action or a dance to a specific song.
TikTok trends are meant to be adopted by users on the platform. One popular example is the #flyingchallenge that went viral back in 2020, with thousands of Malaysian TikTokers uploading composite videos of themselves jumping in many takes so the end result would appear as though they were ‘flying’ around the house.
With that in mind, TikTok functions as a highly effective marketing tool all brands can use to their advantage, and most importantly, at a relatively low cost. Bear in mind that knowing the best time you should post your content can actually help you in the long run.
What is the Best Time to Post on TikTok in Malaysia?![]()
TikTok is an ultra-versatile platform that allows you to create your content and then schedule it. This automatically means that you need not be awake and go on your phone to post it manually. Rather, feel free to create your content whenever then schedule it to be posted at the peak hours we are about to share.
These are the best times for you to post on TikTok Malaysia:
What is the Best Time to Post on TikTok Globally?
On the other hand, these times have been learnt to be the most active for global TikTok users. The peak engagement and activity times for TikTok is around Tuesday (10:00 AM) and Friday (10:00 AM & 6:00 PM).
That Said, the Best Time to Post on TikTok Also Differs for Everyone
Remember that of course, the time to post also boils down to the nature of your content, as well as your location. As a business owner, you should also realise that there isn’t a one-size-fit all solution.
Your best time to post may not align with that of the global peak activity. It depends largely on your niche, specifically their age, interest, gender and locality.
Frankly, it’s a journey full of trial and error. This means that you’ll have to attempt multiple tries and evaluate which time frame works best for your brand.
Oftentimes, you’ll realise that if you’re targeting local Malaysian consumers, they’re prone to be active in after-school and after-work hours. This also includes the activity dips before bedtime, in the wee hours of the morning and picks up again right before lunch.
Strategies and Tactics You can Adopt to Discover the Best TikTok Posting Time
If you’re just starting to venture into this app, there are baby steps you can take to discover your best posting time.
1. Sign Up for a TikTok Pro Account
By allocating a small weekly or monthly fee to this campaign, you’ll be able to grasp all the parameters linked to your account. These include where most of your viewers come from, how many followers your account has reached in a specific month, total daily views and likes
Most importantly, you’ll get to see what the peak engagement time is like for your account. This will give you a better perspective on when you should schedule your videos in order to maximise the number of engagements.
2. Learn About TikTok Analytics
Once you have a TikTok Pro account, it’s time you do some exploratory research by understanding what all those graphs and pie charts indicate about.
Most of the data displayed is straightforward and intuitive. For instance, the number of followers you have gained in a day or the total number of views you have obtained over several days, weeks or months.
Knowing about the data isn’t all, you must also understand how to fully harness it. Numbers on TikTok are amongst the most important factors deciding your success