When talking about Search Engine Optimization, the first thing people who are in the digital marketing sector would immediately think is about Google Search. SEO explores how potential leads can find your services or websites through search engines. To deliver a constant stream of a high amount of traffic to your website, SEO is by far the best way to affect higher visibility in search engines.
There’s a common misconception stating that SEO is complex. Many businesses that own websites tend to care less on this important aspect. If you overlook the importance of SEO, you are basically turning your back on the largest source of free customers on the web which is Google.
The most complicated aspect about SEO is that it goes through a drastic transformation and changes all the time on how it works. It relies heavily on the content from the page you publish on your website. You can find tactics everywhere online that show you how to rank your page higher or the easiest way to rank number on search engines.
SEO provides amazing opportunities and exposure to inbound traffic but it can be difficult to know where to start. This is why we’re coming up with this guide on everything you need to know about SEO.
What is SEO?
SEO stands for search engine optimization, which allows Google and other search engines to bring more traffic to your site at a higher rank. You will increase your website’s exposure free or unpaid just by optimizing your website for the search engines.
Based on what search engines are searching for on a website, you can design and build your pages. If you have not already done so, you should change your website presence to ensure it is useful and informative.
SEO is basically the method of improving the visibility of a website or webpage on a Search Engine Results Page (SERP) to make the website more discoverable to searchers, hence the need to increase traffic and sales. The entire procedure can be tedious, but the results you get are worth the hard work to endure all the benefits.
SEO also requires a coordinated effort within a company involving several departments including IT, marketing, and content team. This is when SEO plays a crucial role in marketing. Although some SEO research includes market analysis, a large share depends on the ranking algorithms of different search engines, which can change over time.
The rule is to provide high-quality content on websites and web pages, more backlinks or referral links and more user interaction which would lead to a higher ranking on SERP.
Below are the six basic stages of how SEO is normally performed:
1. Research: Topics, competitor analysis, keyword search
2. Planning and strategy: How to improve the content, how to build links, strategise social media presence, other technical strategies
3. Implementation: Optimization procedure takes place
4. Monitoring: Oversee the website activity, look on performance metrics
5. Assessment: Analysing the results and strategies used if they reached goal/target
6. Maintenance: Solve all the issues and problems, continue to optimize the pages
But back then, SEO was not like this. In the web’s early days, Google ranked sites by how many times each site used a similar keyword searched by users. This led to a phenomenon known as “keyword stuffing,” and it meant that even places of high quality could be hidden easily.
Now we’re in 2020, Google continues to prioritize the quality of the content a website produced over quantity of the keywords. Although the latter still plays its important role, the former is more valuable.
By implementing tested SEO strategies, your website will be easier for search engines to understand and get more hits. The better your website looks to the search engines, the more likely they are to recommend your website or add it to potential search engine users as they search for keywords specific to your product, service or content you’re offering. Find out more about our premium SEO services now!
How does SEO work?
Google’s algorithm decides which of the websites out there will be most important to you when you enter a search word. It then will list in order of relevance, then you will be given any appropriate sites related to your search.
Search engines such as Google will scan your site, look at the design and content elements to help them decide what kind of subjects the web is covering, and how user-friendly the site is. This phase is known as crawling and it lets the search engine give the users more accurate and relevant search results.
For example, when you type in “Bicycle” Rodalink Malaysia ranks #1 on Google for that particular keyword. They don’t pay for the organic traffic that they got from searches tha