With a growing population of entrepreneurs in Malaysia, it would be weird if a business does not sign up for an e-commerce site to operate their enterprise. The economy today has grown so extensively, especially in Malaysia where the country has become one of the best marketing platforms across Southeast Asia (SEA). In the age of digital technology, many have benefited from e-commerce to build and expand their market.
E-commerce site in Malaysia has significantly advanced over the years. It is developing both in terms of sales volumes and the number of online shoppers. Many consumers nowadays prefer to do their purchases online instead of offline. It can save much of their time rather than going to the physical store and at the same time, merchants can also save a part of their time while gaining profit from online sales. Building ecommerce site is easy but it will need more time, effort and budget to implement right digital marketing funnel in your store. Check out our tested digital marketing services here.
It is stated in the Digital Malaysia 2019 report by We Are Social, Hootsuite that 78.4% of Malaysian popular are active internet users. Typically, the usage of the internet comes in various forms such as social media, entertainment and most importantly, to do any business or transaction online via an e-commerce platform.
With many e-commerce platforms available in Malaysia, below are the top 20 e-commerce site in Malaysia that are worth to note:
1. Lazada
Lazada is a popular e-commerce site not just among Malaysians, but also in Indonesia, the Philippines, Singapore, Thailand and Vietnam. It serves as an online department store and marketplace for retailers to sell their own products online. It first began its establishment in 2011 by Rocket Internet and Lazada operates as a middle person between the buyer and seller.
The company makes money by charging sellers a commission for every successful sale made. They also have started to do sponsored product ads on the website.
Website: https://www.lazada.com.my/
Category: Online marketplace (C2C & B2C)
Monthly traffic: 31.29 million
2. Shopee
Source: Shopee Malaysia
Shopee was established in 2015 and it has since been a fierce competitor to Lazada as they both serve the same services. Shopee is an e-commerce marketplace in Malaysia that assists in connecting between buyer and seller on the transaction process for purchases. However, what makes Shopee different than Lazada is that Shopee focuses more on mobile shopping. This is meaning to say that Shopee has a better mobile app than Lazada. Lazada first began their e-commerce platform in Malaysia as a desktop online.
Currently, Shopee makes money through its sponsored ads.
Website: https://shopee.com.my
Category: Online marketplace (C2C & B2C)
Monthly traffic: 10.88 million
3. Mudah
Established in 2007, Mudah.my is the largest e-commerce site in Malaysia that has classified listings on its website. However, Mudah does not help on the process of buying and selling of products. The deals are done and transacted outside of the website between the buyer and seller. In other words, Mudah does not serve as a middleman like Lazada and Shopee do.
Mudah main source of revenue comes from advertising and a service called ProNiaga where sellers can create their own personal shop on the website.
Website: https://www.mudah.my/
Category: Online marketplace (C2C)
Monthly traffic: 12.37 million