Being recognised as one of the nation’s leading SEO agencies, we offer SEO Training Malaysia that is valuable, enlightening, and result-oriented. Our SEO experts are committed to provide extensive training for fellow company marketers to increase their SERP ranking and generate business leads and sales all via organic methods. Attracting the right traffic to the right webpage is of premier importance and we will never cease to teach you how. Expect to discover a myriad of optimisation strategies and techniques for you to adopt and adapt later on.
Coming from an industry leader, we wish to clarify the 10 most common mistakes ever made by company marketers which have made their efforts nothing more but a vain attempt. With this, you can better pinpoint which dimension specifically to look into, and which direction precisely you are heading towards, all for you to obtain the results you envisioned.
Read through, decipher and avoid them for better SEO ranking.
Best SEO Training Malaysia Teaches You How to Stay Away From These 14 Biggest SEO ‘don’ts’
1) “Nofollowing” Your URLs
(source : Tab-tv)
Nofollow shadows or hides a page from Google, Bing, and other search engines alike. If you are looking to keep a particular page out of the index, you may opt for this in your HTML head and in the hyperlink. It prevents the page from being indexed by search engine crawlers, and recommends the search engine to not follow the link.
But of course you want your page to be indexed, so stay away from this.
2) Not Using Canonicalisation
(source : Coco Solution)
Canonicalisation prevents the indexing of duplicate content or pages in search engines which can significantly impact your domain authority. The rel=canonical tag is incorporated to the HTML head. It recommends search engines that instead of the existing page, the linked URL should be perceived as “source/canon”.
3) Insufficient Use of Outbound Link
(source : ExactMetrics)
In accordance with Google’s algorithm, outbound links are ‘watering down’ the authority that gets passed back to your website. Having said that, it doesn’t insinuate that you shouldn’t give links to others. What you can do is to limit the number of outbound links used. To obtain higher ranking in your SERPs, you must have the habit of creating new and rich content, or simply, content that your audience find meaningful and valuable. SEO training Malaysia will guide you through for that matter.
4) Using Frames
(source : Nile Bits)
Google is prone to changing its algorithm frequently hence a functioning methodology may be outdated in a short period of time. iFrames can lead to complications for search engines as they don’t correlate with the conceptual model of the web. iFrames embed numerous URLs simultaneously in a single page, and have the potential to affect the ranking and ‘water down’ the authority.
5) Inadequate Internal Link Structure
(source : IntLinks)
SEO training Malaysia emphasises sufficient use of link structure. Building your website with a logical link structure is paramount. Generally speaking, at least one static text link should be presented to reach every page on your site. You may incorporate contextual links to the body of your content to generate more link counts on top of the links in the navigation to provide semantic value to the linked page.
6) Subpar URL Architecture
(source : cognitiveSEO)
Lacking solid URL architecture is a popular SEO mistake many marketers are guilty of. Having a considerably good URL architecture indicates that your content is both easily comprehensible both for humans and for search engines. learn how to easily build a solid URL in SEO training Malaysia.
7) Misusing Image Alt Attributes
(source : Coco Solution)
Image attribute or simply the “alt tag” is one of the most vital parameters in today’s modern level SEO. The alt tag offers a text alternative to an image, let’s say when the image cannot be displayed. Apart from that, it is also ideal for visually impared users to grasp the image. You can utilise this tag to target keywords to represent an image in search results.
8) Duplicating or Completely Disregarding Meta Descriptions
(source : LaptrinhX)
Meta descriptions are used for search engines to refer and display content in the search result snippet. Avail yourself of this advantage by incorporating your keywords into the meta description. It serves as a hint of the content you are providing to your audience. Make it sound interesting so it captures their attention to click through.
9) Using Outdated XML Sitemap or Not Using Them Whatsoever
(source : Seobility)
XML sitemaps are extremely valuable that SEO Training Malaysia urges all websites to have one. If you add your XML sitemap through the Google Search Console, you need not worry about the availability in search engines. Considering that websites are apt to change frequently, you have more reasons now to update your sitemap accordingly. It allows search engine crawlers to comprehend the hierarchy of your website.
10) Using Heading Tags Wrongly
(source : Janine Papendorf)
Many marketers attending SEO training Malaysia admitted that they mistakenly employed heading tags at least once. You mustn’t use H1 tags in subheadings, and keep an eye out when you are using other heading tags such as H2, and H3. Structuring heading tags in a systematic way will help search engines better understand the hierarchy of your content.
11) Picking the Wrong Keywords
(source : Search Facts)
Keywords always have a role to play in SEO. The question here is, are you using the right ones? Failing to use and optimise the right keywords can cause your website to rank for different keywords or key phrases which will not result in any profitable outcomes. SEO training Malaysia will teach you how to utilise softwares such as Google Keyword Planner and SEMrush to help put your finger on the pulse of trending and correct keywords.
12) Stuffing Keywords
(source : ClickZ)
In compliance with the new Google Search Engine update, keyword stuffing is no longer relevant in accelerating your website ranking. This strategy couldn’t be worse than it already was. Stuffing your keywords to an extreme extent will get your website registered as spam by the search engine. This can severely affect your SEO performance. Toning down with your keywords can make your content appear as natural as possible.
13) Creating Poor Quality Content
(source : Kalahari review)
SEO training Malaysia can never stress enough how important content is in your SEO strategy. It is what distinguishes your website from the others and helps position your brand in the forefront. Avoid creating thin and plagiarised content if you wish to rank higher in your SERP. You may opt for blog posts, informative articles, video tutorials, interactive quizzes, Q&A section, so on and so forth for that matter.
14) Providing an Unresponsive & Non-Mobile-Friendly Experience
(source : writergirl.com)
Be on the lookout whether your website is performing equally well on mobile devices than it is on desktop. Considering that the number of users browsing the internet via mobile devices have skyrocketed, you need to fixate your attention on providing a rather smooth and seamless mobile experience for your audience. The same goes to your website’s loading speed.
Essence of Good SEO Practises
Let’s dive a little into the good practises of SEO. First of all, do something cooler. Come up with a unique value proposition that differentiates you from your competitors. Secondly, include the right set of keywords in your content without thinking too much of its density. Thirdly, be smart about the tags you are using including title tags, meta-description tags, along with your site architecture. Then, be on the lookout for any SEO problems like crawl issues.
Bottom Line
If you aspire to take your SEO game to an entirely elevated level, you need to understand how it works. If you already have embarked on SEO marketing, we’re happy for you! If you haven’t, approach SEO training Malaysia today to obtain the solution you have been longing for as you strive for success in search engines. We are determined to help you rectify and improve.