Enterprise SEO is the very process of emphasising SEO strategies that will improve organic presence and revenue for larger organisations—usually defined by the number of pages the site has rather than the number of employees the organisation has. These strategies need to be scalable and strategic enough for an enterprise company to maintain its rankings on search engines.
Why Is Enterprise SEO Different?
The most prominent difference between regular SEO (for small and medium businesses) and enterprise SEO lies in the tactics used, they have to be scalable for thousands over web pages.
While small and medium businesses might have only a few pages, or a couple hundreds, larger organisations have up to thousands of web pages on their site. This also means that the strategies that work for a small number of pages might not necessarily work for larger sites.
Why Is Enterprise SEO So Important?
Enterprise SEO has a huge role to play because strategies that work for smaller businesses won’t work for larger ones.
Amongst the major strategic differences between the two is that the former usually aren’t targeting highly competitive, short tail keywords, while the latter are.
On top of that, larger organisations require a specialised enterprise SEO team to keep track of and maintain their organic rankings. At smaller companies however, the person in charge of SEO is often also the content marketer who might even be in charge of social media management.
When you are targeting more competitive keywords while having thousands of pages on your site, it is important to establish a dedicated SEO team.
Suppose you’ve worked at companies and felt like SEO just wasn’t working for you, chances are you didn’t get to work with a team of experts when your company needed it.
Enterprise SEO benefits larger organisations particularly because their SEO endeavours will be more complex due to the number of web pages on their site, the number of backlinks and domain authority they’ve already acquired, etc.
Enterprise companies with a larger site typically have great brand authority, but that doesn’t mean they should delete or redirect pages that have garnered quality backlinks and high page authority. You should keep any existing content up to date and fresh. With that in mind, it’s fair to say that the larger the company, the harder it is to finesse SEO. However, it isn’t at all impossible.
In fact, enterprise SEO needs to be smart, scalable and more sophisticated.
Now that you understand its importance, let’s delve deeper into some of the strategies you’ll need to implement as a larger organisation.
How to Do Enterprise SEO: Seize These 10 Enterprise SEO Tips!
1. Maintain Page Speed
Amongst the technical SEO elements to look into when you have a larger site is to maintain the page speed.
First, test your website speed using a tool like Google PageSpeed Insights to see how quickly it’s performing for users.
Then, proceed to improve the page speed of individual pages by compressing images, reducing redirects, and caching your web pages.
2. Put Content Into Subdomains
The next strategy for enterprise SEO is to put your content into subdomains.
A subdomain is a type of website hierarchy that falls under a root directory, but rather than using folders to organise website content, it sort of gets its own website.
The subdomain is still closely associated with the root directory, but with a whole separate content management system, template, analytics tools, and so on.
This is especially helpful for enterprise SEO because subdomains often house a wealth of content that would be difficult to manage all on one website alone.
While some SEO experts believe that Google’s crawlers could confuse a subdomain for an entirely different website from the main domain, others say the crawlers can recognise subdomains as extensions of their parent domains.
Once and for all, subdomains offer a better user experience which could contribute to higher engagement rates, hence improving your SEO.
3. Re-optimise Existing Content But Protect Domain Authority and Backlinks
One of the many challenges for doing enterprise SEO is to keep old content up to date, accurate and aligned with current industry standards.
With that being said, you mustn’t delete old content that has a high page authority and backlinks. Instead, you’ll want to re-optimise or refresh it, while balancing the line of adding new information without taking away secondary keywords the content is ranking for.
Refreshing an old content is of paramount importance for enterprise companies. However, it also needs to be scalable enough for your SEO team to identify which content needs to be updated and what would increase their competitiveness. The motive of enterprise SEO is to have a process that’s scalable.