Instagram in 2021

Instagram is a perfect place for brands to connect to their content: strengthen your visual identity with high-quality photographs or demonstrate what you have done for material like infographics and statistics reports by demonstrating your brand’s graphic design efforts. Instagram Live emerged as popular in 2020 as its Facebook cousin as a method to keep people connected immediately and in a less refined fashion. Rollers also provide shorter, more viral content to complement your feed content.

Is your photographs and videos getting more views, likes and comments really the main effect of the optimum time of day to upload on Instagram? Sounds tricky right? Throughout 2020 and 2021, social media has become more crucial than ever to keep people connected, find new trends and interests and stay up-to-date with current events.

Brands needed to flourish on a digital transition that was unexpectedly swift, and social marketers had to deal with burnout as demands for message and social interactions grew.
It can be a little tough to figure this out. Given this, it is no surprise that our analysis of the best times to be published on social media revealed numerous significant changes in 2021, with increased and changing involvement across platforms and industries. Both brands and customers have continuously adapted to their online operations and have created new patterns of social media interaction and commitment.

First of all, as Instagram is viewed largely via a mobile device, users can take their feed from virtually anywhere quickly. Posting, viewing, and engagement patterns tend to be very different from other social networks on Instagram, making it a little harder to determine when users are most active.

Instagram Algorithms and How it Works:

Recall when posts in chronological order are displayed in Instagram? Surely that is no longer the case.

At a presentation in June 2018, Instagram disclosed the secrets of its algorithm and pointed out that the three main elements which affect a post in the user’s feed include:


Posts with user content are shown to be more often near the top of the stream.


Recent entries take precedence over posts aged days or weeks.


The feeds will appear closer to the top from friends, family members and individuals with more interactions overall.

You have posted photos after photos but never had more than 25-40 likes. If the topic is a little monotonous and uncomfortable, the lack of commitment could be explained. However, the response may depend in the times you post if your content is eye-catching. If in the dead zone, when most of the people are in deep slumber, you will certainly be less likely to see your post.

Naturally, if you have a business profile, you can learn what your best posting hours are via Instagram Insights. So here comes the million-dollar question.

When is the Best Time to Post on Instagram in Malaysia especially?

Fashion & Beauty:

Thursday: 5 to 8 pm
Friday: 10 am to 2 pm, 5 pm
Saturday: 5 to 8 pm

It seems that on weekends evenings people would have fun browsing fashion and beauty.


Thursday: 10 am to 2 pm
Friday: 9 am to 1 pm, 6 to 8 pm
Tech lovers are seen very much active on Thursdays and Fridays during their lunch hour.

Food & Beverage

Thursday: 10 am to 3 pm
Friday: 7 am to 10 am
Anyday, anytime, Malaysians are hungry! So food business owners have nothing to worry about as long as these times are followed.

Film, TV, and On-Demand Streaming

Monday: 3.30 pm to 5 pm, 6 to 7pm, 9 pm
Wednesday: 4pm to 7 pm, 9 pm
Thursday: 8.30 am to 1 pm, 4 to 7 pm, 10 pm to 11 pm
Sunday: 11 am

Film lovers search about movies on weekends as @disneymalaysia and @mbocinemas’ feeds had the most answers, respectively, between 10 to 11 am and 11 am to 14 pm..

Financial Services

Monday: 6.30pm-10.30 pm (Maybank and CIMB)
Wednesday: 3 pm

Who knew Malaysians love checking their finances during midweek and Monday mornings. This was a shocker but it is what it is.

Instagram’s Explore page in Malaysia continues through 2021 with additional features like Reels to improve stories and boost discovery. It was also a perfect platform for social media audiences to find and share new hobbies with lockdown measures. Instagram Reels also does rather well to compete with TikTok. Similar to Facebook, the parent company of Instagram, Instagram’s top hours have extended compared to the prior years in 2020. Midday engagements during the weekdays grew significantly denser with high hours over 11:00 to 14:00, and evenings and weekends were more likely to be involved.
Recency as mentioned earlier is obviously the component that you will want to focus on when you try to post. You will wish to examine the following if rectification is important:

Instead of posting less frequently. More common postings mean those shown more recently. Post at peak times of the day or week in particular. If your post has been done recently when users are usually more active, it will be seen more probably.

Other Ways to Acquire Instagram for Your Best Time to Post

Option #1: Find your top time zones & see when you are online with your followers

It is important to consider the time zones of your followers on Instagram when it comes to the optimal time to publish on Instagram. To identify your perfect post time for Instagram, the greatest thing you can do is to investigate your audience utilizing the native analysis tool of Instagram, Instagram Insights.

You can check what your followers are, their gender, their age and especially when they’re the most active on Instagram. Instagram Insights delivers everything you could wish for. Please remember that you must set up an Instagram business profile or Instagram creator profile to access Insights.

Option #2: Posting and measuring your progress Experiment

You can make a table to see how many engagements you obtain when you post at different times during different days if you prefer to cut your numbers manually. Start by picking and monitoring five distinct periods over the week.

Option #3: Post More during off working hours, rather than daytime:

In general, lunchtime (11am-1pm) and evenings are the ideal time to post on Instagram (7-9pm). Pluttle Instagram posts during your working day so that you don’t have to worry about them during spare time, instead of uploading while you’re at your desk.

Factors to consider Instagram Posting

Instagram’s latest algorithm gives priority to new posts over older ones, thus you must know when most of your followers use the application, so that you may publish during the period. In order to choose your personal optimal time to post on Instagram, please take a look at some important aspects that are either capable of making or breaking your commitment.

a) The demographics of your intended followers:

Instagram is more common for adults working typically 9-to-5 in the morning, although school kids who stay late and draw out nights on Instagram during those off-hours might be somewhat more active. Identification of your target audience can be a first step in determining when to check Instagram every day.

b) Differences in the time zone:

If you have followers or target audiences all across the world you may not obtain the same results at specific times of the day as if you have followers that reside largely in the same time zone.

c) You saw the recurring patterns:

Be careful when you publish at certain times of the day if you are increasing interaction. Regardless of the studies or what the experts say to you about the optimum times and days to post, the behaviour of your own followers ultimately matters.

d) Your observations into your business profile:

You may get the metrics for printing, reach, web clicking, profile visualization, post-commercial followers, stories and more if you have a business profile. This gives you crucial information on the times your audience can best post.

e) A decent Instagram scheduling tool:

Install a social media management service, like Later or Apphi, to plan your posts in one go, instead of trying to recall publishing manually at specified times. You may either utilize a third parties app or use the Facebook Business Suite, which will link your Facebook profile and provide you with a simultaneous scheduling tool. This facilitates this so much because both platforms are published simultaneously.

Final Thoughts

Overall, Instagram is a fantastic platform for everyone, whether it is companies to reach their marketing objectives, or even small business owners but it won’t be enough to upload content in 2021, as long as you feel like it. End of the day, everything is in your hands. We hope this guide was very helpful for you.
You can increase commitment, drive traffic and attract new supporters and customers by preparing and scheduling your posts in advance on Instagram for the ideal moment possible! For future use, save this article!

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