If you don’t know already, search engine optimization is amongst the top online promotion strategies. It helps drive much more traffic to your site compared to organic social media. If you’re a business owner, you need a reliable SEO agency to help ensure your website is visible to potential customers online. In fact, only 5.7% of pages rank in the top 10 search results within a year of publication, thus all the more reason for you to seek technical SEO services to improve the user experience of your website and drive more traffic and clicks.
This article serves as a guide if you’re looking to venture into technical SEO together with a lowdown of the best technical SEO agencies to partner with for your upcoming marketing campaigns.
What Is SEO?
SEO stands for search engine optimization. It enhances your website UX and increases the domain authority score to push its ranking on search engines like Google, Yahoo, Bing, and others.
When you perform SEO on your site, it becomes easily visible to your target audience as they search for products and services related to your business.
An effective SEO strategy helps improve the quality and quantity of your website traffic—creating more organic leads and conversion to your site.
SEO is considered an investment rather than a cost, as the potential ROI is massive. It’s amongst the marketing channels that offer free access to a large number of audiences searching for the product or service your business is selling.
What does a Technical SEO Agency Do?
Below is a checklist a technical SEO agency should offer:
- Technical SEO audit
- Site structure analysis and development
- Implementing sitemap and robot files
- Compiling and placing relevant meta tags
- Fixing pages with 404 server responses and unnecessary redirects
- Setting up canonicals
- Optimizing image and filling in Alt attributes
- Optimizing page speed
- Implementation of structure data
- Content optimization and link building
10 Best Technical SEO Agencies With First-Rate Services
1. Marketing Signal Lab
Marketing Signal Lab is one of the best technical SEO agencies that offer tip-top services for maximizing lead conversions and traffic with little cost per lead. With years of experience under their belt, they are able to provide industry-specific search engine optimization services to help your business achieve a competitive edge by building high-quality backlinks to your site to accelerate its ranking on search engines like Google, Bing, Yahoo, and so on.
The team at Marketing Signal Lab meticulously conducts keyword research to identify search terms that your prospective customers are using to find the product or service you’re selling.
They will perform an online technical site audit that helps pinpoint strong and weak areas of your web design that can be improved to boost your search rankings. Additionally, they can also help optimize site code, reduce redirects, utilize content distribution methods to improve your website’s server response time.
Throughout the years, Marketing Signal Lab has offered a wide range of SEO services for Health, Finance, Local, Startup, and E-commerce companies of diverse industries.
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2. Thrive Agency
SAALT.agency is a UK-based digital marketing company who offers technical search engine optimization services to enhance your online presence and execute profit-drive campaigns to maximize your site traffic. They harness the power of 5 essential tools: Sloth, Hreflang Checker, Server Log File, Googlebot Filter, Bulk Redirect Generator, as well as Social Profile Checker to help identify your website’s technical loopholes. They rectify the problems that stop you from acquiring and engaging with your audience, thereby improving your site traffic and leads. Other services include using Google Analytics and Google Search Console support to measure the KPIs of your business, and providing you with the latest Google updates and patents to reverse engineer algorithm updates to develop more effective SEO strategies for your business’ growth.
Tuff is a technical SEO agency helmed by a team of growth experts who stay abreast of recent SEO trends and is committed to help generate a steady stream of qualified traffic to their clients’ websites. They take pride in building a solid foundation for organic scalability by implementing technical website optimization services which include:
- Examining crawl errors and suggesting practical recommendations with the help of site audit
- Checking HTTPS status codes, XML sitemap status, website load time, duplicate metadata, and broken links
- Ensuring that your website is mobile-friendly
- Implementing SEO fixes weekly
Other services offered by Tuff include project roadmap, competitor analysis, Google Search Console setup, Site copy updates, just to name a few.
If you don’t wish to shell out on a digital marketing campaign, consider working with Mainstreethost. With more than 20 years of experience and backed by a team of some of the greatest SEO experts, rest assured that they can help you reach the right audience and drive high-quality traffic to your website without exceeding your budget. They emphasize important details such as mobile performance, site architecture, duplicate content, internal link structure, and so on, in order to improve your search engine rankings. Mainstreethost is amongst the best technical SEO agencies that offers technical site audits, penalty recovery, schema markup, backlink analysis, speed optimization, website migration, and many more.
Markitors is a search engine optimization agency who offer a range of organic marketing services for small businesses, including content optimization, digital PR, and technical SEO. They utilize AI-powered technology leveraging tools such as Ahrefs, Majestic, and Moz, to run comprehensive technical site audits to comprehend your site structure better. They also use Google Search Console, Analytics, as well as Tag Manager to monitor and measure the campaign performance effectively. Throughout the years, they have assisted a multitude of companies from e-commerce, education, healthcare, SaaS, and other industries to achieve their marketing goals.
Linkgraph is one of the best technical SEO agencies there is with the expertise of improving your web pages’ crawling, indexing, and keyword rankings. They integrate a plethora of specialized marketing tools such as Content Assistant, Bulk DA Checker, Search Atlas, Google Search Console, and many others to help boost your website’s organic search traffic. To do so, they first narrow down the SEO factors to 4 key areas: authority, content, page experience, and industry standards. Then, their team of professional bloggers, journalists, creatives, and content marketing specialists jump in to create the highest quality content for your website using your target keywords with AI software.
8. Asper Brothers
9. Locomotive Agency
Locomotive is one of the best technical SEO agencies who can craft solutions that are accustomed to your business needs. Apart from providing regular site promotion services, their specialists use different tools and strategies such as ranking heatmap, keyword category trends, traffic forecasting, max loss analysis, keyword conversion probabilities, duplicate content detecting, and many more to analyze your website’s performance and rectify the loopholes if any. They also offer local organic marketing services like Google MY Business, service page optimization, landing page improvement, and citation building.
Almost all great endeavours begin with performing an in-depth audit of what’s already existing—including technical SEO. Webris walks the talk when it comes to technical SEO and is a reliable option if you’re just getting started. Founded by Ryan Steward, the main standout feature of Webris is their technical SEO audits and conversion-focused UX. They boast an incredibly talented team of advanced technical SEO consultants. Webris has definitely earned its striped on this list.
What to Expect from a Great Technical SEO Company?
If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one.
The best technical SEO agencies are able to deliver:
A. A Discovery Session
After reaching out to your choice of technical SEO firm, they’ll give you a holler or initiate a meeting to grasp an idea of what you’re looking for—it’s the only way to understand the goals that you have for your site. Should an agency jump straight into audit without even gettin gon the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project. Opt for a company that’s willing to go really deep and understand the full picture.
B. A One-Time Audit Proposal
Most technical SEO companies will perform a one-time audit for a flat rate. Since this is a standard part of their practice, they can usually jump right into this. Say their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going. Prior to starting the audit, ask them for everything that they’ll check, including canonical problems, indexing issues, duplicate content, other Google Search Console errors, just to name a few.
C. A Complete Audit
Once you’ve agreed to move forward with an audit, the company will get started. These usually take up to weeks for them to complete, depending on the size of your site. Of course, you’ll need to grant them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.
D. Implementation Proposal
Most technical SEO audits only include the identification of site issues. The project doesn’t usually include the work that’s required to rectify any problems. This is because most problems can’t easily be fix. Say your site has terrible speed that’s imacpting your rankings, you’ll need to do tons of front-end work in order to solve it. That’ll also involve your marketing team and possibly other agencies.
Once the audit is complete, expect to see a proposal that includes implementing any solutions. Here’s the thing: a great technical SEO agency will know the limits of its expertise. When they find problems outside their capabilities, they’ll admit to you and advise you to work with someone else on rectifying them. However, some agencies boast their own team of experts who can help resolve the loopholes, including content marketing and site rebuilds.
If a technical SEO agency tells you that it can fix every single proble, double check and make sure they truly have expertise in those areas.
Should I Take Technical SEO Seriously?
Yes, without a doubt. Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. However, as things add up, and you have hundreds or thousands of pages on your site, something is bound to break. Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows you down. Even if you start with a great foundation, you still need a healthy rebuild every few years.
If you haven’t done a deep technical SEO audit recently, now’s the time.