Just a few decades ago, companies invested thousands of dollars on radio, television or print advertisements per year in the hopes that their brand will expand. While they had been promised success, the fact is it was hard to stand out and make money from advertisement. But that was the past.
Nowadays, by engaging in affiliate marketing, anyone with an internet connection can make money by helping brands expand and sell online. What exactly is affiliate marketing?

Best Malaysia affiliate platforms 2020
If you’re searching for the most profitable way to make money online, then affiliate marketing is what you need. Affiliate marketing is one of the oldest types of digital marketing in which you refer someone to any online product and you earn a commission when that person buys the product on the basis of your recommendation. Like in the US, they have Amazon as the biggest affiliate marketing program.
Affiliate marketing is a form of advertising which brands use to try to minimise unnecessary spending in their marketing budget. Paying thousands for clicks or reviews can be costly for a company just to attract a handful of customers. Such ventures have taken down many brands, and as the cost of online ads has risen, they have turned to creative ways that reduce costs while still increasing their consumer base.
This is how affiliate marketing comes in. As a performance-based marketing strategy, affiliates and companies will work together in a relationship of revenue sharing between brand and marketer.
12 Top Malaysia Affiliate Marketing Platforms to Get Started in 2020
Now that you’ve understood how affiliate marketing works, you must be wondering which affiliate programs you can use that are available in Malaysia? Which one is the best? To answer your question, we have compiled a total list of 12 best affiliate marketing programs in Malaysia.
1. Lazada
Serving as Malaysia’s biggest online marketplace, Lazada is a place where you can simply find different kinds of products that are sold on this platform and make some commission from it. It offers fast, secure and convenient online shopping experience.
Lazada affiliate program overview
Products offered: Electronics, baby, health, beauty, automobile, household, decoration, home appliances, animal food and more.
Commission: 6-12% for every sale
Pros:
● A huge marketplace, known by many Malaysians and other Asian regions
● Variety of products offered
● Attractive commission
Cons:
● The competitions are high as many sellers opt for using this affiliate program
2. Shopee
Same like Lazada, Shopee works as the competitor and offers the same services for sellers and buyers who are involved in an online shopping business. Although Lazada might be the biggest online marketplace, Shopee continues to climb up and show its significant growth over the past few years. It will not be a surprise if they overtake their competitors.
Shopee affiliate program overview
Products offered: Electronics, baby, health, beauty, automobile, household, decoration, home appliances, animal food, vouchers and more.
Commission: 2.1%-7% for every sale, depending on the product
Pros:
● A huge marketplace, known by many Malaysians and other Asian regions
● Variety of products offered
● Tons of promotions and vouchers
Cons:
● Shopee’s affiliate program is only available through an affiliate network
● Average commission
3. Zalora
Unlike Lazada and Shopee, Zalora is the biggest online fashion retailer in Malaysia. It continues to expand and start selling local and international brands with a total of at least 50,000 products like clothing, shoes, bags, dresses, watches and more.
Zalora affiliate program overview
Products offered: Fashion products from multiple brands
Commission: 6% for new customers, 4% for returning customers
Pros:
● The biggest online fashion marketplace in Malaysia
● Myriad choices of fashion brands and items with a reasonable price range
● Offers a campaign calendar for promotion updates
Cons:
● Due to popularity, consumers can be preferred to make their order straight from Zalora
4. Alibaba
Alibaba affiliate program was launched in 1999. It became the world’s largest global trade marketplace and online marketing service providers for importers and exporters. They have over 360 million products served on their platform.
Alibaba affiliate program overview
Products offered: Consumer electronics, machinery, apparel, home & garden, automobiles & motorcycles, beauty care, health & medical, real estate and more.
Commission: 6% for new customers, 4% for returning customers
Pros:
● World’s largest global trade marketplace
● Millions of products are served
● Cheaper items
Cons:
● Hosts millions of merchants and businesses and online users, hence the competition is high.
● Off-brand names
● Long shipping times
5. EasyStore
EasyStore is a premier web developer in Malaysia. They have gathered more than 40,000 clients alone under their brand. EasyStore can be perfect if you are looking for a way to promote web developing for your website.
Alibaba affiliate program overview
Products offered: Dealing with e-Commerce businesses. The package includes theme design, app developing and others.
Commission: 20% for each sale
Pros:
● High commission rate
● One of Malaysia’s biggest web developers in
● Offers support for your affiliate website
Cons:
● This affiliate system might not be that appealing to the masses at large due to its hyper-targeted niche
6. Airbnb
Airbnb is an online platform for hosts to arrange or sell accommodation and tourism experiences for guests. The business has no real estate listings, nor does it host events; it operates as a broker, collecting commissions on each reservation.
Airbnb affiliate program overview
Products offered: Airbnb listings (You will earn commission for every booking from your audience)
Commission: up to USD20, depending on the performance
Pros:
● Trusted community marketplace, globally recognised
● High conversion
● Extensive program
Cons:
● Built-in referral program
● The strict requirement of more than 1 million visitors
● Public relations have been disorganised in recent years
7. WineTalk
WineTalk is a website that serves imported wines across different countries in the world in Malaysia. They also have a group of wine experts to suggest which wine will be best for customer’s needs. This is suitable for businesses that work for food and drinking.
WineTalk affiliate program overview
Products Offered: Various types of wines, from red wine to non-alcoholic wines. Offering experts advise by wine experts on food pairing with wine and dinner choices.
Commission: 8.4% for every sale
Pros:
● Top affiliate marketing program in Malaysia for wine
● High commission for every wine sold
● Delivery services
Cons:
● Can only register for an affiliate program through an affiliate network
8. Uniqlo
Uniqlo is a famous lifestyle clothing brand that sells quality materials suitable for daily wear. LifeWear stems from our Japanese values of simplicity, quality and longevity. This clothing apparel is marked as a favourite brand by many people globally, including Malaysians.
Unqilo affiliate program overview
Product Offered: Top selling & featured brand/products owned by Uniqlo.
Commission: 5%
Pros:
● Top affiliate marketing program for clothing apparel
● Popular global brand
Cons:
● Average commission rate
9. Under Armour
For those who are into sports attire, you must be familiar with the name Under Armour. They are one of the world’s biggest sportswear brands. Under Armour’s affiliate program is one of the top affiliate programs in Malaysia due to its quality sportswear and popularity.
Under Armour affiliate program overview
Products offered: Quality sportswear and active wear for daily wear and activity, which includes bags, jerseys, shoes, and many more.
Commission: Varies according to the product
Pros:
● One of the biggest sportswear brands in the world
● Their program includes a 14-day cookie tracker
● All transactions are hosted here, you just have to advertise for them
Cons:
● The popularity of their website means you’ll be competing for sales directly with their own website.
10. Photobook Malaysia

Source: Photobook Malaysia
Photobook is the biggest platform in Malaysia for people to create their own photo book ideas. Customers are allowed to customise the size, how many pictures to print out and more. Besides photo book, canvases, mugs and clocks are also offered for DIY print.
Photobook affiliate program overview
Products offered: DIY Printing, Photo Books, Canvas
Commission: 15%
Pros:
● Widely known in Malaysia
● High commission rate
Cons:
● Only focuses on one niche, DIY printing platform
11. JD Sports
JD Sports is a sports-fashion retail company that supplies the latest and greatest Sports Lifestyle brands focused on delivering apparel and footwear for men, women and children.
JD Sports affiliate program overview
Products offered: Clothing and footwear
Commission: 7%
Pros:
● Listed on the London Stock Exchange
● Popularity ensures the products are not hard to sell
Cons:
● The popularity of their brand makes the sale very competitive
12. Microsoft
For a big tech company like Microsoft, they also offer its own affiliate program and it is said as one of the best in Malaysia for tech. For any businesses that are involved in the tech and internet sector, then a Microsoft affiliate program is suitable for you.
Microsoft affiliate program overview
Products offered: Tech-related products like software, applications, games, website development and more.
Commission: 10% for every sale
Pros:
● Global and biggest tech company, guaranteed trusted
● Popularity ensures the products are not hard to sell
Cons:
● The popularity of their brand makes the field very competitive