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SEM vs SEO—Compare, Contrast and Which One is Better

The difference between search engine marketing (SEM) and search engine optimisation (SEO) is that the former focuses on gaining traffic from both organic and paid search whereas the latter emphasises solely generating traffic from organic search. Both SEO and PPC are...

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Is It Necessary for You to Do SEO Every Month?

To date, the need for business owners to pay for monthly SEO services still remains debatable. Whether it’s necessary or not, this blog post explores both angles of the argument and helps you decide if it’s worth your time and effort to be doing SEO every month....

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How Long Does SEO Take to Work for Real?

There is no one-size-fit-all answer to this question. Rather, various factors play a role in determining your SEO success. On average, you will begin to see results within the first 6 months, this is if you’re outsourcing your SEO to an experienced digital marketing...

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