Ahrefs is without a doubt one of the most well-known digital marketing analytics platforms available today. It may help you develop your organic traffic, watch your competitor’s keywords, and drastically boost your website’s ranks by providing strong optimization information ranging from backlink analysis to keyword research. And their site explorer is a fantastic dashboard that gives you a quick overview of your site as well as your competitors’.

There are a number of factors to consider while selecting an SEO tool. And, as much as we like Ahrefs, it has significant drawbacks. For starters, it can be rather costly for many organizations and individuals with limited budgets. Furthermore, with all of its extensive capabilities, it can be intimidating at first, especially for first-time users. You might not need all of the extra features that come with the package. Ahrefs is one of the most comprehensive keyword planning and SEO tools available on the internet. Users, on the other hand, have their complaints.

We’ve uncovered the best Ahrefs alternatives to solve your problems, whether you’re weary with the somewhat costly Ahrefs pricing or you want a more simple interface that delivers immediate solutions rather than the mounds of rather complicated data supplied by Ahrefs.

1. Ubersuggest

Ubersuggest is quickly becoming one of my preferred Ahrefs replacements. It’s ideal right now if you don’t want to pay the $99 per month charge for Ahrefs. This includes folks who are just getting started with SEO or who only need to search up a few keywords now and then. This instrument, on the other hand, is improving every day.


– You may reverse analyze your competitor’s SEO strategy using the Domain Overview. You can check how much traffic they get, what keywords they’re bidding on, and how much traffic they get.

– You can obtain a Top SEO page analysis that identifies which of your competitors’ sites receives the most traffic.

– Ubersuggest also includes a user-friendly keyword research tool that can assist you in locating high-volume, low-competitive keywords.

– Finally, the content ideas report will assist you in identifying proven themes in your niche that are receiving the most traffic and shares.

2. SEMRush

SEMRush is a feature-rich digital marketing toolbox that is perhaps the greatest Ahrefs alternative on the market today. It’s ideal for competitor research, and it’ll give you thorough reports on your competitors’ link building, paid and organic keywords, and ad marketing actions and tactics.

Let’s take a look at what makes this popular tool a viable Ahrefs alternative.


– SEMRush makes it simple to perform in-depth backlink research and determine the kind and authority of your links.

– You may do keyword research to determine how popular certain terms are.

– SEMRush offers traffic analytics, which may be utilised to quickly assess a website’s performance.

– The tool can also be used to compare two domains side by side.

– SEMRush presents information in the form of attractive charts and graphs that are simple to understand and interpret.

3. Growth Bar

GrowthBar is a Chrome plugin that gives you immediate access to vital SEO data points about any website, as well as the growth channels and keywords that are driving traffic.

The tool lets you look at the best-performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, and Facebook ads, among other things.

GrowthBar makes SEO and organic traffic growth ridiculously simple.


– Recognize keyword competition and amount of searches. See how competitive and popular any keyword is on the planet. Use this simple assessment to see if a keyword is worth pursuing in your content/SEO strategy.

– Use GrowthBar to rapidly see a site’s backlink profile. That means you may look at your competitors’ finest backlinks and contact them to get them for yourself.

– Keep an eye on your rivals. GrowthBar will show you exactly which channels your competitors are using to gain traffic.

– Keep an eye on your keyword ranks. In the GrowthBar dashboard, you can track your overall SEO success over time.

4. SE Ranking

SE Ranking is one of the most formidable Ahrefs competitors, thanks to a robust feature set that includes some really unique features. For example, you can use the tool to find all prospective competitors for a specific search query. You can also look into your competitors’ paid adverts to gain an advantage.

SE Ranking, on the other hand, isn’t your typical SEO toolbox. It also has social media management features, which might be useful for individuals looking for a one-stop-shop for optimizing their online presence.


– The keyword rank tracker is an excellent keyword research tool for evaluating the success of your keywords across all search engines.

– In addition to the rank tracker, you can run a thorough website audit to determine if everything is as it should be. From the homepage to the deepest links, the programme searches all pages. You’ll be able to tell if your images have been correctly optimized and if your website is loading quickly enough for your visitors.

– SE Ranking also provides a fantastic backlink monitoring tool that will help you with off-website optimizations. You’ll be able to filter backlinks and estimate how much a backlink campaign will cost. Backlinks can also be compared to various SEO metrics to see how well they work.

5. Yoast WordPress SEO Plugins

If you’ve ever dealt with WordPress previously, you’ve almost certainly used Yoast plugins. These are incredibly effective SEO strategies for making your blog stand out from the rest. This is a free Ahrefs alternative, just as Ubersuggest.

Yoast allows you to optimize everything from keywords to readability. While Yoast lacks many of the complex features available in Ahrefs, it does provide several fundamental functions that novices would appreciate.


– Yoast keeps a record of your web pages and will notify you if they haven’t been updated in a while, ensuring that your website’s content is always fresh and relevant.

– Yoast is particularly great for newbies who aren’t familiar with robots.txt or other technical issues because the plugin takes care of everything in the background.

– You’ll also be given options for internal connections. When you need to, you can verify your focus keywords and SEO ratings.

– Yoast also displays you how well the content ranks for the chosen term, so you may make any necessary adjustments.

6. Moz Pro

By removing all complexities from the equation, Moz wants to make SEO simple. When people visit your site, Moz Pro can assist you to figure out what they’re interested in and what they’ve been searching for. It is also a highly regarded Ahrefs replacement. You can then use this information to generate compelling content.


– Moz has a search visibility score that shows you how your own content ranks for the keywords you’ve selected.

– The toolkit also aids in the detection of potential website issues by crawling all pages and looking for anything that obstructs search engine visibility. This will help you achieve higher ranks.

– Moz not only identifies potential flaws, but it also makes precise advice for how to enhance your rating.

– You might also check your links with their proprietary metrics to determine if they’re in the right place for SEO.

7. Serpstat

Serpstat is another robust SEO toolbox with a variety of essential optimization capabilities. You’ll be able to compare your sites and see what works and what doesn’t when it comes to improving search engine rankings with the tool.

Serpstat is unique in that it takes a comprehensive approach to SEO and even includes content marketing ideation tools. You can utilize them to improve your site’s content and cater to the specific requirements and questions of your visitors, who account for the majority of your traffic. Optimize your content for specific market trends using market intelligence tools.


– Serpstat can help you find the most popular keywords for PPC advertising. The software also provides keyword variations that can help you rank higher in search engines.

– Another fantastic feature of Serpstat is that it makes it simple to customise your keywords to a target language in order to improve their ranking. The database supports a number of different languages. Serpstat is a formidable competitor to Ahrefs thanks to its localization feature.

– Serpstat can assist you in identifying content that obtains a high number of social media shares. You may compare the performance of your content to that of your competitors to see what works and what doesn’t.

– Serpstat may also perform site audits to discover potential issues with images, content, duplicate data, and the sitemap, among other things. It can also repair a variety of mistakes.

8. KW Finder

KWFinder is an excellent SERP analysis tool that can come in handy if you’re trying out new ideas or determining what your customers genuinely want.

As a result, KWFinder is a comprehensive digital marketing analysis tool that will assist you in fine-tuning anything from SEO to content strategy. The programme enables you to address a variety of subtle and finer features of superb SEO that will be critical in the long run.


– KWFinder aids in the discovery and analysis of the most relevant keywords. There are several built-in keyword research and exploration options.

– To find the best phrases for your search, the app also leverages Google Suggest. The tool makes use of autocomplete and questioning features. You’ll also be able to use KWFinder’s autocomplete tool to find suitable long-tail keywords that can help your business grow.

– The tool includes SERP analysis features that can be used to determine whether a keyword is truly relevant. You may also look at how your competitors employ keywords to see how you might outrank them. The SERP analysis features in KWFinder can assist you in determining the target audience’s search intent. You can then create custom content to directly respond to their questions, resulting in improved rankings.

9. Keyword Planner

Keyword Planner is a Google keyword research tool that doesn’t have all of the features of Ahrefs, but it’s still a useful SERP tool. Keyword Planner is frequently used by businesses to track down relevant keywords.

It’s most typically used in conjunction with Google Ads, although you can use it on its own as part of your SERP analysis toolbox. The tool is free to use and is perfect for people just getting started with SERP analysis because it allows you to get a feel for how SEO tools work before investing in one.


– Keyword Planner delivers deep keyword data, allowing users to identify usage patterns and track how they’ve changed over time.

– One of the most useful features of this tool is that it allows you to filter down your list of keywords when you have a large number to choose from. It’s simple to make a decision when you have relevant keyword data to help you.

– Keyword Planner will also display bid estimates for the keywords, allowing you to choose the best keywords for your ad budget.

– You may also monitor competing ad placement for your chosen keywords.

10. Google Trends

Google Trends is a valuable, but frequently underappreciated, keyword research tool that should be part of your SEO toolkit. It’s critical to select and employ the proper keywords if you want to rank well in your business. This is where Google Trends comes in: it shows you which keywords have a lot of competition and which ones don’t.


Google Trends is an excellent tool for keeping track of seasonal search terms. Throughout the year, not all keywords are equally popular. Using Trends allows you to know which terms are trending at any given time. As a result, you may plan ahead of time for your content and rank well with all of your preparations in place when the time comes.

– You may also use the tool to search for terms within a topic’s context. This provides you with a broader range of findings that can help you better understand your customers’ behaviour.

– Google Trends can help you find general phrases that inspire interest on a regular basis, in addition to seasonally hot keywords.

– It also assists you in identifying viral stories that are trending in real-time. For example, you can find out which questions have been trending for the past 24 hours.

– Google Trends’ “similar searches” tool is a terrific approach to come up with extra keyword suggestions. It also provides valuable information about the client’s journey.

11. SpyFu

Another Ahrefs competitor to investigate is SpyFu. There is no limit to the number of searches and projects that can be done with the programme. Unlike some other services, you can export SEO data without restriction, regardless of your subscription plan. Simply said, SpyFu allows you to eavesdrop on your competition and learn their SEO secrets.


– SpyFu can give you information on keywords purchased on Adwords by your competitors, as well as variants of advertising over time.

– You can also use the programme to evaluate your own website and determine which keywords you should focus on in order to increase traffic.

– You can also get a list of terms that your competitors have ranked for. SpyFu also displays past SEO ranking data for any domain.

– You might also utilize the programme to find websites that can assist you in obtaining backlinks for specific keywords. Sites that are indexed by popular search engines are recommended by the programme.

12. AnswerThePublic

Your search for a fantastic Ahrefs competitor comes to an end with AnswerThePublic. The auto-suggest function that powers Google searches is the key to the tool’s power. When a user types a search query into Google or another search engine, a list of related searches appears. Analyzing this data can provide a wealth of information for the utility.


– AnswerThePublic provides a wealth of information on the emotions and thoughts that drive user searches. When you use this content, you may use them to learn more about the user intent, which will help you create great content to improve your SEO rankings.

– The keyword tool will also assist you in viewing search results in a fresh perspective. All autocomplete queries relating to your main search phrase are displayed in the search cloud.

– Once you’ve identified the major questions your clients are looking for solutions to, you’ll be able to target the relevant keywords for paid SEO campaigns. AnswerThePublic should be used in conjunction with other SERP analysis tools to gain a better understanding of the best SEO strategy to employ.

13. SEO Hero

SEO Hero bills itself as a “subject explorer” that can assist you in creating content intelligently. The idea that SEO is no longer keyword-centric and that content relevancy to the target audience is critical if you want to rank high in the SERPs is central to the programme. To enrich your content, SEO Hero can assist you find subtopics and Latent Semantic Indexing (LSI) keywords to target.


– Search engines like Google are primarily concerned with matching search results as closely as possible to user requests. These engines frequently look at how different material themes relate to one another. Topic explorers like SEO Hero can help you optimize your content to make the most of this semantic correlation.

– SEO Hero can assist you with reinforcing a solid content strategy that isn’t just keyword-focused, but also theme-focused and relevant.

– When a user enters a search term into SEO Hero, the tool displays a wealth of information, such as the frequency of occurrence of a specific word on a webpage, long-tail keywords you might be targeting, and so on.

14. Mangools

Mangools tries to give a more current, stripped-down approach to competitor analysis and search engine optimization.

The dashboard interface is designed for both novice and advanced users, and it includes tools for finding the proper keywords, tracking rankings, and building powerful backlinks to improve search engine results. The rival tracking feature is very useful.

Mangools tries to give a more current, stripped-down approach to competitor analysis and search engine optimization. The dashboard interface is designed for both novice and advanced users, and it includes tools for finding the proper keywords, tracking rankings, and building powerful backlinks to improve search engine results. The rival tracking feature is very useful.

Mangools is one of the best online marketing and keyword research tools for the money, in our opinion. It doesn’t have the extensive feature set of Ahrefs, but it saves you money by focusing on the essentials. Not only will you have a more pleasant user experience, but you will also have more money in your pocket.


– Keyword research to find longtail keywords and narrow down local and worldwide search terms.

– For newcomers, search volume and keyword metrics are simply laid out and explained.

– SERP research and SEO stats to see how your website stacks up against the competition.

– Importing tools for bringing in keywords and determining which are the most effective for targeting.

– Filtering options to eliminate keywords that aren’t profitable.

– A SERP checker module that compares your site to the competition and monitors the activities of other businesses.

– The ability to track specific data from desktop and mobile results, as well as daily keyword updates and performance metrics

– A LinkMiner, which detects strong backlinks and allows you to analyze, preview, and store them to your favourites.

– Use the SiteProfiler tool to assess the health of your search engine results and counteract what your competitors are doing.

15. LongTailPro

For a variety of reasons, LongTailPro is a suitable Ahrefs alternative. LongTailPro starts by asking you to enter keywords that are relevant to your website. It then makes hundreds of recommendations to help you improve your SEO and compete with other businesses.

You may use SEO metrics to execute a keyword and competitor analysis and determine the keyword profitability based on how well it has performed in the past and how expensive it will be to target that keyword.

There’s even a rank tracker so you can keep track of your internet rankings and get notified when yours dips or needs to improve in particular areas.

LongTailPro is comparable to Ahrefs in terms of design and capabilities, but it focuses more on finding keywords and enhancing your search engine rankings. LongTailPro isn’t quite as complicated as Ahrefs, but it’s a lot less expensive.


– Keyword research, which looks up the proper keywords and analyses how effective they will be in your article if you use them.

– SERP analysis to see how your results compare to those of other organizations and, in turn, to enhance those results.

– For those with a lot of websites, rank tracking with updates and multiple tracked domains are available.

– A comprehensive tracking page that compiles all aspects of the LongTailPro study into a single report.

– Long-tail keyword generators and suggestions that combine more common keywords with other phrases and words to target the most effective combinations.

– Competitor monitoring and espionage, which shows you what’s going on with those businesses and makes recommendations based on their content strategies.

Final Thoughts

It’s not only Ahrefs, either. Each of these tools has its own advantages and disadvantages, and you may choose to use one over the other depending on your needs. Analysis of your needs and budget is crucial while looking for the finest Ahrefs replacement.

Many of these Ahrefs competitors provide free versions that still include a lot of helpful features for you to learn about the programme and do the necessary analytics and optimization for your site, which is maybe the largest advantage.

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