What is TikTok?
TikTok is a social media app that allows users to create and share short videos and Music. Since it was launched in 2018, the app has become one of the world’s most popular social media platforms.
As of 2023, this social media platform has boosted around 1 billion users and 14 million users from Malaysia alone.
TikTok has grown in popularity in recent years amid top social media platforms and has become one of the hottest applications in the world.
Businesses can use TikTok to advertise, create a brand presence, drive traffic to their websites, and more.
TikTok Advertising in Malaysia
There are a total of around 14.6 million TikTok Users in Malaysia. I will let you digest that fact first.
That is quite a big number.
If your target audience is anywhere between the ages of 13 and 60, you should be utilizing TikTok Ads Malaysia right now.
More than 50% of its users are young adults, with more female users than males.
This is an exciting opportunity for marketers as they often find it hard to reach this younger audience. With TikTok Advertising Malaysia, this will not be an issue anymore.
There is so much unique content being created every single day on TikTok, and it shows no sign of slowing down.
To understand better, below are the local trending hashtags that have been a successful trend in the years 2020:
- #RamadanMubarak (1.4B Views)
- #HeadDanceChallenge (1B Views)
- #Raya2020 (344.5M Views)
- #JingJitChallenge (184.7M Views)
- #KesanaKesini (160.2M Views).
Apart from having a proper TikTok Ad Account which we will discuss below, as a brand, you can participate in the trending activities in a creative way to get more traction and traffic for your brand.
Are you wondering what are the main interests of TikTok users in Malaysia so you can decide whether venturing into TikTok Advertising in Malaysia is the right decision for you?
A recent survey from Digital Business Lab summarized the top interests of the people using TikTok.
A Beginners Guide to TikTok Advertising in Malaysia – How to create Ads on TikTok?
Now, you must have full confidence in knowing there is a platform out there that you can use to make the most out of your brand marketing.
Right?
Even with this vast opportunity, not many brands are utilizing TikTok, and many are doing it wrong.
There are probably many creative ways to apply TikTok to your brand marketing.
Here we will guide you on creating a complete and killer ad using TikTok Advertising Malaysia.
1.Create a TikTok Ads Account
For starters, one of the simplest ways to begin is to simply create a TikTok Ads account. When your account is ready, try producing content before diving into the full ad creation.
Give yourself some time to familiarize yourself