Mobile SEO Optimization in layman terms, is to ensure that sites appear great and function well on mobile devices. When you undergo this process, you are thriving to guarantee a wholesome surfing experience for your site visitors regardless of the devices they are using. This can be achieved by applying mobile SEO strategy.
The use of mobile devices has skyrocketed at an exponential rate. A recent research done for Amazon discloses that 76% of buyers are prone to shop on mobile devices, and this number is expected to rise due to the increased accessibility of smart devices.
Many marketers turn a blind eye on the essentiality of a mobile-friendly site. What they have not come to terms with is that such negligence can actually jeopardise their SEO, and the audience’s perception of their brand. 52% of buyers are less likely to engage with companies due to subpar mobile experience.
To attain excellent mobile experiences, it is paramount to optimise your site with effective mobile SEO strategy.
The Great Importance of Mobile SEO Optimization
(source : DM Guru)
With the right mobile SEO strategy applied, be prepared for the reward of a lifetime and here is why :
70% of the Majority’s Internet Time is Spent on Mobile
With this proven statistic, you have no business leaving your site visitors to a bad mobile experience unless you couldn’t care less. Your unwillingness to adapt may risk your site losing ample leads that are useful for your business.
74% of Users are More Prone to Return to a Mobile-Friendly Website
It is only practical if users return to your page after a positive mobile experience, never the other way around. Returning to your site indicates a higher possibility of becoming your business leads.
67% of Buyers Prefer Shopping with a Mobile-Friendly Business
Being mobile-first benefits from a higher conversion rate. If your site appears great on smartphones, visitors are more likely to make a purchase. It earns you more conversions.
You Stand a Chance to be on Google’s Priority List
Due to the increased use of smartphones in internet browsing, Google begins to prioritise mobile sites when crawling and indexing, namely a “mobile-first index.” Having a not mobile-friendly site can hurt your SERP results, causing fewer traffic, leads, and a depleted revenue for your business.
Petrified? Worry not, we have gathered a list of effective practises for you to kickstart on. Read through.
10 Best Mobile SEO Strategy According to Specialists
a) Opt for Mobile-Friendly Configuration
(source : Google Developers)
The first ever mobile SEO strategy, decide which website configuration to apply. Suppose your site already has a mobile version with similar markups and content as the desktop version, you are all set. Proceed with skipping to the upcoming steps where you will discover tips on scrutinising mobile friendliness, content & design, keyword research & competitors, and the pertinent tools.